Today, most teams are rather homogenous. ‘Great minds think alike' and supposedly “great” minds often also look alike. This approach works fairly well for routine jobs, for problems that have a largely predetermined process. With increased digitization comes more automation of routine work. What is left for humans are the more complex problems, the problems whose solutions are not well defined. Here, homogeneous teams are no longer good enough. When creativity is needed, a team of similar minds, even when individually impressive, performs poorly.
The future needs a big kiss
The future needs a big kiss
The future needs a big kiss
Today, most teams are rather homogenous. ‘Great minds think alike' and supposedly “great” minds often also look alike. This approach works fairly well for routine jobs, for problems that have a largely predetermined process. With increased digitization comes more automation of routine work. What is left for humans are the more complex problems, the problems whose solutions are not well defined. Here, homogeneous teams are no longer good enough. When creativity is needed, a team of similar minds, even when individually impressive, performs poorly.