In a post in late December 2020, we picked companies that are likely to benefit from the future of knowledge work. Some of them are still private and hence a performance evaluation is difficult. The focus, therefore, is on the performance of publicly traded stocks. As a (not risk-equivalent) reference, we use the MSCI World with a 2021 performance of 20%.
The picks with a then market capitalization < $25bn:
Asana: +379%
Corsair: -38%
Logitech: -11%
Upwork: +19%
The picks with a then market capitalization > $25bn:
Atlassian: +84%
ServiceNow: +26%
Workday: +21%
Zoom: +7%
Nvidia: +153%
Google: +65%
Microsoft: +50%
Facebook: +23%
Most companies we picked performed exceptionally well during the 2nd year of the pandemic with the notable (and somewhat surprising) exception of equipment providers like Corsair and Logitech. If you were to invest 1/12 each in the above companies, you would have seen a 2021 performance of 65%.
For 2022 we leave the selection unchanged and look forward to some of the private companies (Coda, Miro, Pymetrics, WorkStyle, Udemy, Coursera, Toptal, Gigster, Grammarly, Textio, Doist, BasecampAutomattic, and Discord) going public or being acquired.